Whoppah

SEarch Engine Optimization

Through intensive link building campaigns and a sustainable SEO strategy of online marketing agency Invelo, we together ensure number 1 positions for a large number of commercial keywords with high search volumes, resulting in a gigantic growth in visibility, traffic and ultimately sales / turnover. In one year, Whoppah has become the online market leader of second-hand furniture, art and designer objects in the Netherlands.

CHALLENGE

  • Within a year to position #1 for all vintage, designer and furniture keywords in the Netherlands. This is a list of 1000+ keywords with brands + type of furniture included.
  • Use and implement a clear SEO and link building strategy for all in-house online marketers.
  • Technische SEO optimalisaties (HTML caching, HTTP headers, Initial CSS, Defer Loading, Robots txt optimalisatie, Page Load Performance, Loading HTML, CSS en Javascript, Caching external content.
 

PLAN OF APPROACH

  • Putting together a sustainable link building and SEO strategy .
  • Set up SEO technique planning with all SEO optimisations.
  • A clear online SEO strategy with a clear online mission for Whoppah.

RESULT

  • Whoppah.com ranks 1 to 3 with all suggested focus keywords. In total, Whoppah generates more than 196,000 visitors per month (200% increase compared to 2022).
  • The webshop has implemented many technical aspects that resulted in a super fast loading time.
  • Whoppah.com has been working for six months now on a clear online SEO strategy and a clear mission to be the largest online second-hand vintage and designer furniture seller in the Netherlands. Currently, Whoppah.com has already achieved this goal.

We have been working together for a year with the largest vintage webshop in the Netherlands, namely Whoppah.com. We see an explosive growth in organic traffic every month due to intensive link building campaigns on more than 1000+ keywords. Since May 2022, we have started qualitative link building campaigns for a large number of commercial keywords such as: vintage furniture (3,000 searches per month), Chaise Longue (13,000 searches), vintage (30,000) and design furniture (2,300 search volume). We also focused on all kinds of brands + types of furniture, such as Artifort, Leolux, Pastoe, Rolf Benz, Fest, Gelderland and so on. In one year, the number of organic visitors has grown from 98,000 visitors per month to 193,000 visitors per month. An organic growth of 200%+ in one year!

WHOPPAH.COM

From 106,000 to 196,000 monthly visitors (almost 200% growth) in organic traffic!
Whoppah.com reaps maximum benefits from all top positions in Google’s search results. In 2022 and 2023, the number of visitors, impressions and average CTR% have increased significantly and only the organic channel has ensured the next growth compared to 2022.

In April 2022, Whoppah achieved around 33,000 organic visitors per month. Currently Whoppah.com generates more than 55,000 visitors per month on all commercial focus keywords. Together we achieved top positions in Google within a year for Whoppah. The focus keywords are commercial keywords with high search volumes and high purchase intent, giving an immediate boost in online sales. Together with Whoppah.com, we do a monthly SEO analysis of all focus keywords and we look at where top positions in Google can be obtained. Intensive link building campaigns with quality domains are published monthly, resulting in an enormous growth in organic traffic.

WHAT DOES ONLINE MARKETING AGENCY INVELO HELP WITH?

In addition to all link building campaigns, we work with Whoppah.com on many SEO projects and optimisations. Whoppah hires CliQi monthly for the following services:

  • On-page SEO optimizations
  • Technical SEO optimizations
  • Keyword research
  • SEO copywriting
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